"It's the same old tissue, honey, it doesn't make a distinction, ok? It's still going to work the exact same way", my exasperated hubby hissed into my ear as I grabbed cartons after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can't think I actually composed 'designer tissue'. So, yes, for a graphic designer and writer who understands everything about the kind of effort one takes into product packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The 'draw 'em in with excellent copy and fab color combo'. Hey, I am still a customer, bear in mind that. I am entitled to succumb to nice product packaging, I have a dominating right to be human.
They are so quite ... the packaging. I swear!
They have the 'nature fan' product packaging, the 'fruity' product packaging, the 'woman on the go' packaging, and then they have the 'kids' packaging. I grabbed 4 of each design packages and made a run for the counter with them with my screaming kids and exasperated other half following me in slow motion. It was certainly a 'die-hard' moment. You understand, when the hero is escaping from a lot of wild bad guys with device guns, and they're contending your feet or something ... and there's a surge behind you ... and everything occurs in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with expensive packaging designs on them. I enjoyed the product packaging develops so much, after using up all the tissues in the boxes, I would cut out the styles and put it into my 'needs to keep for reference' clear folder. I do not keep a lot of stuff in there since I am pretty selective about the styles that I like, but these read more packaging styles made the cut.
You see, this is the example that takes place when you put some effort into making your packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. Why spend so much money on the packaging?" Possibly you're also believing that the cash must go towards developing better quality items ... for faster delivery choices ... or maybe the cash needs to go towards investing possible clients to costly dinners in Italian dining establishments. It's your call, really.
The more effort you put into designing your packaging, more consumers will take a look and stop at your product packaging or what's inside the product packaging. Now, does it make sense for me to say now that when they stop and take notice of your packaging, your possibility of getting them to purchase your item increases?
You see, the role of packaging is to grab the consumer's attention. And without an electrifying packaging, consumers are going to walk past the loads and stacks of other rival items ... and yours ... without even understanding you're there! Your item is sitting there on a rack, for goodness sake, and the only weapon you have is to have a great packaging. You've won the first round once they stop and take a look.
Think of it!
They have the 'nature lover' product packaging, the 'fruity' product packaging, the 'woman on the go' packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with expensive packaging designs on them. I liked the product packaging develops so much, after using up all the tissues in the boxes, I would cut out the styles and place it into my 'should keep for reference' clear folder. I don't keep a lot of things in there since I am pretty selective about the styles that I like, but these packaging styles made the cut. The more effort you put into developing click here your packaging, more consumers will take a look and stop at your packaging or what's inside the plain packaging boxes.