It's still going to work the exact same method", my exasperated husband hissed into my ear as I grabbed cartons after cartons of some 'designer' tissue. Yes, for a graphic designer and author who understands all about the kind of effort one puts into product packaging and branding items, I sure fell for it. I am entitled to fall for nice packaging, I have a prevailing right to be human.
But they are so pretty ... the packaging. I swear!
They have the 'nature fan' product packaging, the 'fruity' product packaging, the 'woman on the go' packaging, and then they have the 'kids' packaging. I grabbed 4 of each design packages and made a run for the counter with them with my yelling kids and exasperated partner running after me in slow motion. It was absolutely a 'die-hard' minute. You understand, when the hero is fleing from a lot of wild bad guys with gatling gun, and they're shooting at your feet or something ... and there's an explosion behind you ... and everything takes place in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging styles on them. If I didn't like the product packaging develops so much, I would discover it humorous enough. However I am dead serious. In reality, I liked the packaging creates a lot, after consuming all the tissues in packages, I would cut out the styles and put it into my 'must keep for reference' clear folder. I do not keep a great deal of things in there because I am quite selective about the designs that I like, however these packaging styles made the cut. They absolutely did.
You see, this is the kind of thing that takes place when you put some effort into making your packaging design. Yeah, all of us have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, why spend so much loan on the packaging?" Maybe you're also believing that the money must go towards establishing better quality products ... for faster delivery alternatives ... or maybe the cash needs to go towards spending prospective customers to pricey dinners in Italian restaurants. It's your call, really.
But this is what I have to tell you, as a graphic designer and consumer. The more effort you put into creating your packaging, innovative packaging machines more clients will take an appearance and stop at your product packaging or what's inside the packaging. Now, does it make sense for me to say now that when they stop and take notice of your packaging, your possibility of getting them to purchase your item boosts? Precisely.
And without an electrifying packaging, customers are going to stroll past the heaps and stacks of other rival products ... and yours ... without even knowing you're there! Your product is sitting there on a rack, for goodness sake, and the only weapon you have is to have a good paper packaging bag.
Consider it!
They have the 'nature fan' product packaging, the 'fruity' product packaging, the 'woman on the go' packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging designs on them. I enjoyed the product packaging creates so much, after here utilizing up all the tissues in the boxes, I would cut out the designs and place it into my 'must keep for reference' clear folder. I do not keep a lot of things in there since I am pretty selective about the designs that I like, but these product packaging styles made the cut. The more effort you put into developing your packaging, more consumers will stop and take an appearance at your packaging or what's inside the commercial packaging machine.