It's still going to work the exact same method", my exasperated hubby hissed into my ear as I got containers after containers of some 'designer' tissue. Yes, for a graphic designer and writer who knows all about the kind of effort one puts into packaging and branding products, I sure fell for it. I am entitled to fall for good product packaging, I have a dominating right to be human.
They are so quite ... the packaging. I swear!
They have the 'nature lover' packaging, the 'fruity' packaging, the 'lady on the go' product packaging, and after that they have the 'kids' product packaging. I grabbed 4 of each style packages and made a run for the counter with them with my yelling kids and exasperated partner pursuing me in sluggish motion. It was certainly a 'die-hard' moment. You understand, when the hero is escaping from a lot of wild bad men with gatling gun, and they're shooting at your feet or something ... and there's a surge behind you ... and everything occurs in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant packaging styles on them. I enjoyed the packaging creates so much, after using up all the tissues in the boxes, I would cut out the styles and position it into my 'should keep for recommendation' clear folder. I do not keep a lot of things in there due to the fact that I am quite selective about the designs that I like, but these product packaging styles made the cut.
You see, this is the example that happens when you put some effort into making your packaging design. Yeah, all of us have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, why spend so much loan on the product packaging?" Maybe you're also thinking that the cash must go towards establishing better quality items ... for faster shipment options ... or possibly the money must go towards investing possible customers to costly suppers in Italian dining establishments. It's your call, really.
However this is what I have to inform you, as a graphic designer and consumer. The more effort you put into designing your product packaging, more customers will take a look and stop at your packaging or what's inside the product packaging. Now, does it make good sense for me to say read more now that when they take and stop notification of your packaging, your chance of getting them to buy your item boosts? Precisely.
You see, the role of packaging is to get the customer's attention. And without an electrifying packaging, consumers are going to walk past the loads and loads of other rival items ... and yours ... without even understanding you're there! Your item is sitting there on a rack, for goodness sake, and the only weapon you have is to have a great packaging. You've won the first round once they take a look and stop.
Think about it!
They have the 'nature fan' packaging, the 'fruity' product packaging, the 'woman on the go' packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging designs on them. I enjoyed the product packaging creates so much, after utilizing up all the tissues in the boxes, I would cut out the designs and put it into my 'should keep for recommendation' clear folder. I don't keep a lot of stuff in there website since I am pretty selective about the designs that I like, however these product packaging designs made the cut. The more effort logo packaging company you put into developing your packaging, more consumers will take an appearance and stop at your product packaging or what's inside the packaging machinery industry.